See more creative examples of portmanteau logo designs below. and Lego’s bubble font combined with Google’s multi-colored logo: blue, red, yellow, and green. For example, Nike’s Swoosh Logo was merged with IKEA’s blue and yellow brand colors. What Oliver did in these logo mashup designs was extract features of a logo (e.g., typeface, symbol, color) and combine it with other logo’s recognizable design cues. United Continental Holdings (UAL), the post-merger holding company for United Airlines and Continental, is rolling out an. Nobody listens quite like you & nobody brings it all to you like. Why United-Continental's Bizarre New Mashup Logo Is a Work of Genius. Basically combined words that deliver musical effect to our ears like Emotion + Icon = Emoticon or Chill + Relax = Chillax. Maybe you love mixed martial arts and showtunes. You know… Portmanteau and something related to assonance and alliteration (that’s what technical people call it). Each design combines two famous brand logos, not by design and definitely not categorically, but based on words that sounds good together.
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